At first, If you’re looking to improve the results of your Google banner campaigns, it might be time to incorporate HTML5 display ads into your company’s marketing strategy. Below are some important reasons to start using modern HTML5 banners for Google Adwords campaigns.
Don’t be restricted.
With traditional Text ads campaigns, you’re restricted to using very few characters to describe your product, your descriptions should be clear and simple and entice users to click on your ad. With HTML5 banners however, there’s no restriction to the amount of words used, so you can be as detailed in the description as you like. But notice that ads that are built in HTML5 ad must only last for 30 seconds.
A picture is worth a thousand words.
With your HTML5 display advertising, you can also show graphic or images of your banner. Allowing viewers to see your banner without them even clicking through to your website, and it’s far more powerful than text alone.
Get your adverts seen around the web.
Google will run your HTML5 banners on a host of different websites. They will try and show your banners on sites with as much relevance to what you are promoting / selling as possible, to maximise the interest in your campaign, and increase clicks to your site.
You can make an impact.
Standard text Adwords ads just get lost on the page, but HTML5 banners allow your adverts to stand out on the web. Make an impact with beautiful imagery and striking animations to draw the internet viewer’s eye to your ad and encourage them to click through to your site.
Add perceived value to your Company or brand.
It’s common for big companies to commission and run animated online banners, as they have the budgets to do so. By having your own HTML5 banners, you can add value and boost the profile of your business, no matter how small it may be.
You can start using HTML5 banners for Adwords simply and cheaply by downloading any of banner templates available online.
Animate CC publish to Canvas in a separate JS file. All modifications can be done on the HTML/CSS file ( regarding implementation of clicktag, fonts, respecting ad server specs and adding custom JS function calls etc) , but the animations should normally be modified directly using the software.
BUT, Keep in mind
A lot of the templates out there are sub standard:
Nobody knows, but the templates are highly recommended and are supposedly written by an expert. Whoever these ‘experts’ are shall remain one of mankind’s great mysteries; I can only establish that most of the templates are very poor. Don’t use templates or FREE Banner Maker! (No successful person uses templates).